How Tata Motors Used the Value Octagon to Create Value, with an Emphasis on ESG Aspects
Customer Value Customer-centric innovation has always been at the heart of Tata Motors’ strategy. The company recognizes that addressing evolving consumer needs is critical to maintaining relevance and competitive advantage in the automotive market. Tata Motors has been at the forefront of India's electric vehicle (EV) revolution, introducing models like the Nexon EV and Tigor EV. These vehicles are designed to provide sustainable mobility solutions while remaining affordable and high-performing, thus making EV technology accessible to a broad customer base. Tata Motors also offers a diverse range of vehicles, from compact cars like the Tata Tiago to premium SUVs such as the Tata Harrier, catering to the needs of various market segments. By prioritizing customer satisfaction and delivering innovative, sustainable products, Tata Motors has succeeded in building strong customer loyalty and enhancing brand equity. Shareholder Value Tata Motors is committed to de...